37 Tweetable Business & Marketing Lessons from 37 Signals

by Haris Krijestorac on July 11, 2011

Business Lessons from 37 Signals

37 Signals works a little differently from most other companies. They focus a lot on on productivity and getting things done. They also make software that helps other small businesses work like them. While I’ve used their apps, I’ve only recently started getting into them as a company. I discovered there are many things they do as a business that I believe strengthen their marketing pitch and processes.

Anyone working in a team (so pretty much anyone) can learn a thing or two from the interview below with Jason Fried of 37 Signals. Below the interview, I’ve summarized the main takeaways in my own words. There are 37 of them, and you can tweet each of them with just one click. I hope you at least pick your favorite business or marketing lesson, and spread the knowledge :).

Collaboration should be eternal and passive [tweet]

Interruption is the biggest threat to productivity [tweet]

The only significant cost in starting many businesses is people [tweet]

People collaborating on a project should spend as little time together as possible [tweet]

Text is the best form of communication, since it forces people to be concise [tweet]

Having meetings on an as-needed basis. Traditional meetings are interruptions. [tweet]

Evangelize the benefits you provide, and the right people will find out about your product too [tweet]

Being your own best customer makes for a stronger marketing pitch [tweet]

If you’re doing something just cuz everyone else is, question whether it really matters [tweet]

Learn & fail in obscurity before going mainstream [tweet]

If you need to instill cultural change, do it little by little [tweet]

It’s easier to sell to customers that resemble you [tweet]

Bring culture into your product and marketing [tweet]

Putting a human face on your company is better than outsourcing your PR and advertising [tweet]

Take a business lesson from Notorious BIG: mo money = mo problems [tweet]

Having less money helps you focus on solving the problems that matter [tweet]

Ingrain a mission into your marketing [tweet]

Have an ‘enemy’ that your customers can relate to [tweet]

Don’t chase the ‘next big thing’ – the real ‘big things’ don’t change often [tweet]

Making a good product is about saying ‘no’ [tweet]

It’s better to fail fast than be constantly slowed down by the fear of failure [tweet]

Delight your most valuable customers before trying to please everyone [tweet]

Listen to all feedback, but ignore most of it [tweet]

Your competitors’ customers are not yours. Focus on adding value to your customers. [tweet]

There is room for lots of businesses on the Internet, including both you and your competitors [tweet]

Make sure possibilities are not limitations [tweet]

Don’t confuse enthusiasm with priority [tweet]

Modesty isn’t lack of caring. It’s a sign that you mean business. [tweet]

Have ideas all the time, but throw most of them away [tweet]

Prove your greatness to your customers, not TechCrunch [tweet]

People want stuff that just works. That’s not gonna change. [tweet]

At least be something for somebody, because you can’t be everything for everybody [tweet]

Titles can be unnecessary baggage. Let the person closest to the work make the decision. [tweet]

There is more opportunity in solving simple problems than solving hard ones [tweet]

Try to turn hard problems into simple ones [tweet]

It’s OK to borrow from others, but put it together under a cohesive vision [tweet]

Don’t just copy other businesses – what works for them won’t necessarily work for you [tweet]


This post originated on Marketing Information Systems, a blog by Haris Krijestorac.

To continue learning how to better align technology, people, and processes for marketing success, subscribe to this blog and follow me on twitter.

{ 1 comment… read it below or add one }

Leo August 24, 2011 at 12:16 pm

This was a delightful article. The success of 37 Signals has inspired fledgling entrepreneurs with its creative concepts for conducting business and has eliminated all the traditional notions of how to run a company. The video’s probably more useful than the article as most people prefer watching to reading.

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