Hi, I am Haris Krijestorac. I am a researcher in the fields of Information Systems and Marketing.

Professional Background

I am currently a PhD candidate in Information Systems at the McCombs School of Business at the University of Texas at Austin. I am expected to graduate in Spring 2019.

My research addresses various issues in digital marketing and digital platforms. I am interested in how digital information spreads, how it is cognitively processed, and how it ultimately makes an economic impact. I utilize various statistical, econometric, and machine learning methodologies in my work.

Prior to entering academia, I had a career in the technology industry for 4 years, including 2.5 years at IBM. I have undergraduate and master’s degrees in Information Systems, both from Carnegie Mellon University.

Working Papers

Personality-Based Content Engineering for Rich Digital Media
with Rajiv Garg and Maytal Saar-Tsechansky
Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls 
with Rajiv Garg and Vijay Mahajan [SSRN]
Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing 
with Rajiv Garg and Prabhudev Konana [SSRN]

ICIS presentation Haris scecr

Personal Interests

I enjoy world music, and composing music as well. I released an album of original instrumental compositions in which I play electric guitar in a duet including an Indian tabla. I have also performed with an Ottoman classical music ensemble based in New York  City for several years.

I am a lover of sports, particularly tennis. I play table tennis competitively for the UTexas school team, which is ranked 10th best in North America.


I grew up in New York City and in Slovenia. In my not-so-copious spare time I enjoy reading  philosophy and writing aphorisms.