Hi, I am Haris Krijestorac. I am a researcher in the fields of Information Systems and Marketing.

Professional Background

I am currently a PhD candidate in Information Systems at the McCombs School of Business at the University of Texas at Austin. I am expected to graduate in Spring 2019.

My research addresses various issues in digital marketing and digital platforms. I am interested in how digital information spreads, how it is cognitively processed, and how it ultimately makes an economic impact. I utilize various statistical, econometric, and machine learning methodologies in my work.

Prior to entering academia, I had a career in the technology industry for 4 years, including 2.5 years at IBM. I have undergraduate and master’s degrees in Information Systems, both from Carnegie Mellon University.

Working Papers

The Role of Content Personality on the Consumption of Digital Media
with Rajiv Garg and Maytal Saar-Tsechansky
Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls 
with Rajiv Garg, Vijay Mahajan, and Frenkel ter Hofstede [SSRN]
Do Digitally Embedded Workforce Make Decisions Differently? Evidence from B2B Purchasing 
with Rajiv Garg and Prabhudev Konana [SSRN]

ICIS presentation Haris scecr

Personal Interests

I enjoy world music, and composing music as well. I released an album of original instrumental compositions in which I play electric guitar in a duet including an Indian tabla. I have also performed with an Ottoman classical music ensemble based in New York  City for several years.

I am a lover of sports, particularly tennis. I play table tennis competitively for the UTexas school team, which is ranked 10th best in North America.


I grew up in New York City and in Slovenia. In my not-so-copious spare time I enjoy reading  philosophy and writing aphorisms.