Hi, I am Haris Krijestorac. I am a researcher in the field of Information Systems.

Professional Background

I am currently an Assistant Professor of Information Systems at HEC Paris. I received my PhD in Information Systems at the McCombs School of Business at the University of Texas at Austin.

My research addresses various issues concerning rich digital media, digital marketing, and digital platforms. I am interested in how digital media spreads online, and what interventions content creators can leverage to promote the spread of their media. I typically analyze large, rich datasets to uncover such insights. In doing so, I enjoy developing new methods based on machine learning, statistics, and economics to extract empirical insights that can complement human intuition and creativity.

Prior to entering academia, I had a career in the technology industry for 4 years, including several years at IBM. I have undergraduate and master’s degrees in Information Systems, both from Carnegie Mellon University.


Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls 
with Rajiv Garg and Vijay Mahajan [link] [SSRN]
published in Information Systems Research

Working Papers

Personality-Based Content Engineering for Rich Digital Media
with Rajiv Garg and Maytal Saar-Tsechansky [SSRN]
Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing 
with Rajiv Garg and Prabhudev Konana [SSRN]


Personal Interests

I enjoy world music, and composing music as well. I released an album of original instrumental compositions in which I play electric guitar in a duet including an Indian tabla. I have also performed with an Ottoman classical music ensemble based in New York  City for several years.

I am a lover of sports, particularly tennis. I played table tennis competitively for the UTexas school team, which is consistently ranked among the best in North America.


In my “copious” spare time I enjoy reading  philosophy and writing aphorisms.