Hi, I am Haris Krijestorac. I am a researcher in the fields of Information Systems.

Professional Background

I am currently a PhD candidate in Information Systems at the McCombs School of Business at the University of Texas at Austin.

My research addresses various issues concerning rich digital media, digital marketing, and digital platforms. I am interested in how digital media spreads, how it is cognitively processed, and how it ultimately makes an economic impact. I enjoy developing new methods based on statistics, economics, and machine learning to uncover insights related to the aforementioned topics.

Prior to entering academia, I had a career in the technology industry for 4 years, including 2.5 years at IBM. I have undergraduate and master’s degrees in Information Systems, both from Carnegie Mellon University.

Working Papers

Personality-Based Content Engineering for Rich Digital Media
with Rajiv Garg and Maytal Saar-Tsechansky [SSRN abstract]
Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls 
with Rajiv Garg and Vijay Mahajan [SSRN]
Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing 
with Rajiv Garg and Prabhudev Konana [SSRN]

ICIS presentation Haris scecr

Personal Interests

I enjoy world music, and composing music as well. I released an album of original instrumental compositions in which I play electric guitar in a duet including an Indian tabla. I have also performed with an Ottoman classical music ensemble based in New York  City for several years.

I am a lover of sports, particularly tennis. I play table tennis competitively for the UTexas school team, which is consistently ranked among the best in North America.


I grew up in New York City and in Slovenia. In my “copious” spare time I enjoy reading  philosophy and writing aphorisms.