Hi, I am Haris Krijestorac. I am a researcher in the fields of Information Systems and Marketing.

Professional Background

I am currently in the 4th year of a PhD program in Information Systems at the McCombs School of Business at the University of Texas at Austin. I am expected to graduate in 2018.

My research addresses various issues in digital marketing. Broadly, I am interested in how digital information spreads, how it is cognitively processed, and how it ultimately makes an economic impact. I utilize various statistical, econometric, and machine learning methodologies in my work.

Prior to entering the research world, I had a career in the technology industry for 4 years, including 2.5 years at IBM. I have undergraduate and master’s degrees in Information Systems, both from Carnegie Mellon University.

Working Papers

Cross-Platform Spillover Effects in Consumption of Rich Digital Media [SSRN]
with Rajiv Garg, Vijay Mahajan, and Frenkel ter Hofstede
Digital Embeddedness and its Effect on Organizational Purchase Decisions [SSRN]
with Rajiv Garg and Prabhudev Konana

Personal Interests & Background

I enjoy world music, and composing music as well. I released an album of original instrumental compositions in which I play electric guitar in a duet including an Indian tabla. I have also performed with an Ottoman classical music ensemble based in New York  City for several years.

mid 2 the east

I am a lover of sports, particularly tennis. I play table tennis competitively for the UTexas school team, which is ranked 7th best in North America.


I grew up in New York City, but have also lived in Slovenia, which I still visit from time to time. In my not-so-copious spare time I enjoy reading  philosophy and writing aphorisms.