Haris Krijestorac

Greetings, bienvenue, Добродошли, & hoş geldiniz!

My name is Haris and I am an Assistant Professor of Information Systems at HEC Paris. 

My research focuses understanding the role of rich digital media - such as images, video, and voice - in today's competitive online media landscape. I am primarily interested in (1) how and why rich digital media spread, and (2) how these media affect decisions made by businesses, consumers, and users. This research has implications for platforms, marketers, and policy-makers. 

Methodologically, I leverage big data analysis, machine learning, and advanced statistical techniques for prediction and economic inference. I am an affiliated member of Hi! Paris, an Artificial Intelligence research center. 

Outside of the scholarly life, one of my passions is music. I released an album, and have performed in ensembles playing Ottoman classical music. I occasionally write about the philosophical aspects of science and research.